TED Ed: Earworms

Have you ever been waiting in line at the grocery store, innocently perusing the magazine rack, when a song pops into your head? Not the whole song, but a fragment of it that plays and replays until you find yourself unloading the vegetables in time to the beat? Elizabeth Hellmuth Margulis explores earworms — a cognitive phenomenon that plagues over 90% of people at least once a week.

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Aeon Magazine: The Music in You

Twenty years ago, a pair of psychologists hooked up a shoe to a computer. They were trying to teach it to tap in time with a national anthem. However, the job was proving much tougher than anticipated. Just moving to beat-dominated music, they found, required a grasp of tonal organisation and musical structure that seemed beyond the reach of an ordinary person without special training. But how could that be? Any partygoer can fake a smile, reach for a cheese cube and tap her heel to an unfamiliar song without so much as a thought. Yet when the guy she’s been chatting with tells her that he’s a musician, she might reply: ‘Music? I don’t know anything about that.’

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Boston Globe: Earworms

"Here’s what we do know: About 90 percent of people report having a song stuck in their head at least once a week — admittedly not all Swift-generated — according to Elizabeth Hellmuth Margulis, the author of “On Repeat: How Music Plays the Mind,” and director of the Music Cognition Lab at the University of Arkansas....

I nodded as Swift serenaded me against my will. It’s like I got this music in my mind..."

Cafe.com: Humanity is Primed to Binge Listen

Article by Sophie Brickman:
"Drawing on neuroscience, music theory, and cognitive psychology, Margulis delves into why we are attracted to repetition in music, whether that be a repeated phrase within a piece, the repeated listening of a song or, at a macro level, the repeated listening of a full album. I read the entire book in one sitting, identifying aspects of my behavior in her analysis—everything from the fact that behavioral repetition, like hitting that play button over and over, can cause us to “become connected to the sound in a way that feels almost physical” (hello, conducting the drum clash in the middle of the street, or walking in rhythm to the beat) to having what the Germans call an Ohrwurm, or ear worm, a phrase of music that burrows into your head and inches around and around."

Ted Ed: Why We Love Repetition in Music

"How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn’t just a feature of Western pop songs, either; it’s a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the ‘exposure effect,’ detailing how repetition invites us into music as active participants, rather than passive listeners."  View lesson on TedEd >

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