Boston Globe: Earworms

"Here’s what we do know: About 90 percent of people report having a song stuck in their head at least once a week — admittedly not all Swift-generated — according to Elizabeth Hellmuth Margulis, the author of “On Repeat: How Music Plays the Mind,” and director of the Music Cognition Lab at the University of Arkansas....

I nodded as Swift serenaded me against my will. It’s like I got this music in my mind..."