What's got rabbit-like ears, huge eyes, nine teeth and a demonic grin? It’s Labubu! These ugly-cute toys have gone viral online, largely thanks to social media’s trending machine. Their fame was previously limited to China and parts of Asia, but since 2024 their popularity has grown and the dolls can now be purchased in more than 30 countries round the world.
This week, the global demand for Labubu inspired us to play around with trend-based science. Why do we find songs annoying after repeated listenings? Listen on->