OH AY AHHHH: Why the World Cup Theme Is Stuck in Your Head
"An earworm tends to be 10 seconds or less, usually just a fragment of a song, said Elizabeth Margulis, author of the book On Repeat: How Music Plays the Mind, on a recent episode of NPR’s Science Friday. Margulis also noted that the people who compose music for ads and TV are well aware of this and exploit it to their benefit. ..."
